Join The Empire H.O.G. Chapter Today

Join The Empire H.O.G. Chapter Today

EMPIRE HARLEY OWNERS GROUP

AMA #2651
HOG CHAPTER #3183



SPONSORED BY:
EMPIRE HARLEY DAVIDSON
8 Industrial Lane
New Rochelle, NY 10805
Phone: 914-632-6743



H.O.G.® HISTORY

The Harley Owners Group (HOG®) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG® is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG® has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."

The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. HOG® members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.



MEMBERSHIP

Are you ready to meet some great people who love riding motorcycles as much as you do? Do you like to ride and have fun? Then we would like to invite you to become a member of our HOG® Chapter.

How To Join
All National HOG® members are eligible to join our chapter. If you're not a National HOG® then you can join by clicking on:
JOIN NATIONAL HOG®
After you have joined National and have received your HOG® ID number
click on:
EMPIRE MEMBERSHIP
fill  in the information, print it out and sign.
You may either mail it to:
Albert Peña
c/o Empire HOG®
8 Industrial Lane
New Rochelle, NY 10805
OR bring it in at the next Chapter meeting which are the first
Saturday of every month at Empire Harley Davidson at 10:00 A.M.

VISIT THE EMPIRE H.O.G.® WEBSITE